1Malaysia is an on-going campaign announced by Malaysian Prime Minister Najib Tun Razak on September 16, 2008, calling for the cabinet, government agencies, and civil servants to more strongly emphasize ethnic harmony, national unity, and efficient governance.[1]
Ideology
1Malaysia strongly emphasizes national unity, ethnic tolerance, and government efficiency. The eight values of 1Malaysia as articulated by Najib Razak are perseverance, a culture of excellence, acceptance, loyalty, education, humility, integrity, and meritocracy.[2]
Public Policy
Improving government efficiency is an important aspect of 1Malaysia. The use of Key Performance Indicators (KPIs), metrics and targets more typically used in private business, and National Key Result Areas (NKRAs) is thus naturally an important part of the 1Malaysia effort.Najib says, "The government is committed to carrying out a transformation programme as its main agenda based on approaches and philosophy of 1Malaysia -- people first, performance now."[3]
Immediately after assuming the office of Prime Minister of Malaysia Dato Ser Najib Tun Razak introduced a series of KPIs in order to measure and improve the efficiency and quality of government services as well as realizing the 1Malaysia concept. Najib said that KPIs were implemented to ensure “the people’s satisfaction...whether they are satisfied with our service, whether we have solved their problems.” [4]
Najib's announcement of the KPI effort was generally well-received. Deputy Prime Minister Tan Sri Muhyiddin Yassin said the KPI formula was a yardstick against which the people could measure the performance of Najib and the government. He said the KPIs would provide motivation for every minister to perform well.[5]
The KPIs provide a mechanism for the evaluation of ministries and other government agencies including performance reviews carried out every six months. Each ministry has been required to establish specific KPIs including that focus on policy outcomes over the traditional emphasis on inputs typically found in government performance assessments and planning. KPIs include detailed job descriptions and goals for ministers, deputy ministers, and some other senior government officials.[6]
Najib has identified six major policy areas in which KPIs will play an especially important role in improving the effectiveness of the Malaysian government. These are known as National Key Result Areas (NKRAs). The NKRAs include crime prevention, reducing government corruption, increased access to quality education, improvements in the standard of living for low income groups, upgrades to rural infrastructure, and improvements in public transportation.[7]
Najib also introduced a new cabinet position to support the Unity and Performance Minister in implementing the KPI system. Idris Jala, the former CEO of Malaysia Airlines, was appointed Minister Without a Portfolio and CEO of Performance Management and Delivery Unit (Pemandu), to work with Dr. Koh Tsu Koon in training over 500 government officers to implement the KPI system. As CEO of Pemandu Idris will support the work of Koh, who is the minister in charge of National Unity and Performance Management.[8]
Website and Social Media
1Malaysia.com.my has been created in order to facilitate the 1Malaysia campaign by providing a platform for public dialogue that Prime Minister Razak claims will promote Malaysian unity, religious and ethnic tolerance, as well as a deeper appreciation of Malaysia’s cultural diversity. 1Malaysia is also making extensive use of social media tools such as Facebook and Twitter.[9][10]
Activities
The 1Malaysia concept is being promoted through a wide range of activities.
Prime Minister Najib has instructed the National Civics Bureau or Biro Tata Negara (BTN) to use its courses and seminars to educate present and future civil servants, politicians, and community leaders about 1Malaysia and promote national unity. Deputy Prime Minister Ahmad stated, “We will ensure that the BTN courses also inculcate the 1Malaysia concept and its eight values, namely high performance culture, accuracy, knowledge, innovation, integrity, strong will, loyalty and wisdom.” [11]
Radio Television Malaysia (RTM) and private television channels have incorporated ideas from 1Malaysia into numerous TV programs. The use of multi-lingual hosts and actors from different ethnicities is one of the methods uses to promote national unity. [12]
1Malaysia Foundation
The 1Malaysia Foundation (Y1M) Foundation was established in 2009 to promote and develop the idea of 1Malaysia. Y1M works to coordinate and supplement government and private-sector activities related to 1Malaysia. Chairman of the Y1M Board of Trustees, Dr Chandra Muzaffar said, "Y1M is planning to expand and strengthen the commitment from all Malaysians towards national unity through various activities to increase public awareness and community development."[13]
1Malaysia clinics
Prime Minister Najib's Budget 2010 includes funding for 50 medical clinics to provide basic medical services for illnesses and injuries such as fever, cough, colds, wounds and cuts, diabetes, and hypertension. Malaysia citizens are charged 1RM for treatment and medication. Non-citizens are charged RM15. [14]
References
1.^ {National Unity Ultimate Objective Of 1Malaysia, Says Najib, http://www.bernama.com/bernama/v3/news_lite.php?id=418020]
2.^ [1]
3.^ [All the facts on NKRA, 1Malaysia out this week, Lydia Gomez and Ili Liyana Mokhtar, NST, 14 December 2009]
4.^ [Press Release, Prime Minster's Office, http://www.pmo.gov.my/?menu=newslist&news_id=58&page=1731&news_cat=13]
5.^ [Najib Sets The Pace For Transformation In Administration, by Sophia Ahmad, Bernama, December 11th, 2009]
6.^ [Press Release, Prime Minster's Office, http://www.pmo.gov.my/?menu=newslist&news_id=58&page=1731&news_cat=13]
7.^ [KPIs to measure PS performance, PSnews, http://www.psnews.com.au/worldpsn1852.html]
8.^ [Najib makes Idris Jala minister to run KPIs unit, The Malaysian Insider, http://my-1.themalaysianinsider.com/index.php/malaysia/36173-najib-makes-idris-jala-minister-to-run-kpis-unit-]
9.^ [2]
10.^ [3]
11.^ [“PM Wants BTN To Intensify 1Malaysia Concept In Its Modules”, Bernama, 15 December 2009]
12.^ [“1Malaysia Concept In Local Drama Series”, Bernama, 14 December 2009]
13.^ ["1Malaysia Foundation To Realise 1Malaysia Concept", Bernama, 14 July 2009]
14.^ [Only 1RM treatment charge for common illnesses, The Star, 8 January 2010]
External links
1Malaysia Website
1Malaysia Blog
Photos of 1Malaysia and its citizens.
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